What marketing changes does your business need to do?
Businesses need to use calendar mile stones to review the marketing it does periodically.
Often, businesses don’t have the resources to review marketing, but only the success of a particular campaign. Once a year, it is a good idea to set new goals and review how the overall direction of the marketing is supporting the business growth.
Here are the basics that need to be covered for any business:
1. Marketing Plan
2. Marketing calendar
3. Marketing system(s)
4. Brand image – graphic look and character (tone and language)
5. Niche Targets and Metrics
Giving attention to each of these points of branding on occasion may make you aware of new markets, market segments and other opportunities that aren’t spotted in the day to day fray of handling the business.
Here are Basic marketing components necessary for any business:
1. Elevator speech – communicate how your business benefits customers in 30 seconds or less
2. Internet Marketing – 24/7 salesperson, (can include web site, blog, social networks, article publishing etc.)
3. Business listings online – Google, Yahoo, Bing, Yelp etc.
4. Referral System (Professional Referral for legal/medical) – Referred customers convert 3 to 1 over cold customers
5. Testimonial System (Professional for legal/medical) – Social proof of your value converts cold and referred customers into buyers
6. Customer Bounce back system – Once a customer buys from you, how do you keep them coming back? When a customer becomes inactive, how do you get them active again?
7. Customer communications (direct mail/email) – What are you doing every week to remind the customer why they are your customer?
These basic marketing components make it possible for a business to generate a growing customer database. These are the basics that make everyday businesses more profitable. With these systems doing their job and producing results, more advanced marketing processes can be added on to accelerate business growth and profitability.
MSG Social Media provides a full marketing review for your business to establish how well you are doing on the basics: Marketing 101.
For more information or to set up a Marketing 101 consultation package from MSG Social Media, sign up today using the email form to your right, or contact us at:
818 518 7572.
